A guarantee is your promise to your customer that you will refund them if they do not want your product. It should be a strong promise that your reader can believe and know that he or she can trust you to back up.

This becomes a powerful factor in closing the sale.

Your guarantee is an important part of your sales page because this will lend credibility to your product. It will also make you look good in the eyes of your reader. After all if someone is 100% behind their product it means that you can indeed buy with confidence.

To make your guarantee effective it must be a strong one. It must be a powerful statement that shows your reader you have such confidence in your product that you are willing to offer an iron clad guarantee.

What is more, you are willing to back up your guarantee 100%. This will convey the message that it is safe for your reader to buy, as it is really risk free to purchase your product.

Reader confidence makes higher sales conversions: A good guarantee that is also convincing will boost the credibility of your product. Your potential customer will have confidence in you and your product and be willing to buy.

Common phrases for a guarantee are “Iron clad guarantee” and “try our product risk free,” “if your not satisfied for any reason….” I am sure that you have seen these and understand how this persuaded you to buy with confidence.

Choose your words carefully for your guarantee to be sure that it really resonates with your potential customer.

I am sure you can see from these few points how significant your guarantee is in closing the sale. Many sales pages do not put enough emphasis on this and loose a lot of money in sales.

Look at a few good sales pages and you will have a good idea how to do this. It is worth your while to put some thought into this. It is a strong factor in making the final push to persuade your potential customer to buy from you.