Closing sales with a strong call to action is one of the most important parts of your sales page. This is what your whole sales page is leading up to.

It is in fact the climax of your sales copy.

There are certain things that should be included with the call to action to really seal the deal. Here are some points to help the closing and increase sales conversion:

Limited Time

This technique will create a sense of urgency and can be a powerful factor in closing the sale. This is very effective and can sometimes be the factor that gets those potential buyers to stop procrastinating, get off the fence, and buy your product.

Limited Amount of People Accepted

“1st fifty people” or just “I am only accepting a limited amount of people for this exclusive program, so this price will not last and then I will close the doors forever.” There is something quite final in this last phrase, “I will close the doors forever,” potential customers do get the feeling that they are going to miss the boat.

Price Slash

Price slashes are good for backing your call for action by impressing on your potential customer the fact that they will be saving money. When coupled with the limited offer techniques above this can be very effective.

Guarantee

Your guarantee will be a large factor in closing the sale and backing your call for action. It will give your potential customer that extra boost of confidence in you and your product, a strong guarantee will often be able to help close the deal.

Dateline

Putting a date inside the call for action with the words “after this date I cannot extend this special introductory bonus,” can also be quite effective. However try to use a real date, if you use a date script you do run the risk of the customer not buying on the first visit, and then returning a few days later to find the date has changed. Your trick will be exposed, some potential customers may even hold it against you.

As you can see the call to action can be backed up using these points to be more effective and close you more sales.

An important part of your sales message is identifying and showing your reader the unique selling point of your product or service.

Without this your reader can become confused and not really understand the full benefits of your product or service to him or her. In short how your product is uniquely different from your competitors and will be able to solve your potential customer’s problems.

Presenting Your Product

It is a good idea to set your product or service apart from your competitors, you can do this by presenting your product or service well and making it crystal clear that it will be the ultimate solution to your reader’s problems.

Always Over Deliver

You will need to offer something to your potential customer that nobody else is offering. This will make you stand out from your competitors. This is especially true if you have a service.

Offer a little extra and you will see customer conversions soar. You can do this by emphasizing benefits. Make your potential customer an offer that he or she cannot refuse.

Listing The Benefits

To do this you want to be listing benefits similar products from your competitors simply do not have. This is again making your product or service truly unique. Your product must be different and hugely benefit your reader.

Your sales page is all about stating the USP of your product and service. Once you have done this your reader will be truly interested, as he or she will perceive your product as different and also better than similar products your competitors are selling.

This will help you to increase sales conversions.

By clearly and convincingly stating your USP you will more easily be able to persuade people to buy from you and not your competitors. You will also give your reader a good clear picture of what he or she is buying and how it will benefit them.

So before you write your sales page or any other advertisement, put some thought into how you will present your product or service and what sets it apart from your competitor’s products.

A guarantee is your promise to your customer that you will refund them if they do not want your product. It should be a strong promise that your reader can believe and know that he or she can trust you to back up.

This becomes a powerful factor in closing the sale.

Your guarantee is an important part of your sales page because this will lend credibility to your product. It will also make you look good in the eyes of your reader. After all if someone is 100% behind their product it means that you can indeed buy with confidence.

To make your guarantee effective it must be a strong one. It must be a powerful statement that shows your reader you have such confidence in your product that you are willing to offer an iron clad guarantee.

What is more, you are willing to back up your guarantee 100%. This will convey the message that it is safe for your reader to buy, as it is really risk free to purchase your product.

Reader confidence makes higher sales conversions: A good guarantee that is also convincing will boost the credibility of your product. Your potential customer will have confidence in you and your product and be willing to buy.

Common phrases for a guarantee are “Iron clad guarantee” and “try our product risk free,” “if your not satisfied for any reason….” I am sure that you have seen these and understand how this persuaded you to buy with confidence.

Choose your words carefully for your guarantee to be sure that it really resonates with your potential customer.

I am sure you can see from these few points how significant your guarantee is in closing the sale. Many sales pages do not put enough emphasis on this and loose a lot of money in sales.

Look at a few good sales pages and you will have a good idea how to do this. It is worth your while to put some thought into this. It is a strong factor in making the final push to persuade your potential customer to buy from you.

One of the greatest challenges of any good copywriter or business is to understand your potential customer so well, you can almost get inside their mind.

To do this you must be very familiar with your market and the type of people you are selling to. You will need to understand the hot buttons of your reader and be able to subtly reach and target them.

This is the true art of selling…

Firstly you need to do an analysis of your most wanted visitor, your potential customer.

Ask yourself the following questions:

• Who are they?
• What are their problems?
• What are their needs?

How does my product or service fulfill this need and solve their problem. Make a thumbnail sketch and write it down. Then consider the hot buttons of your prospect and list them.

Try to think like your potential customer and write your sales copy accordingly. When you put yourself in your potential customers shoes you will be able to see your copy through their eyes, this helps you to better understand the mindset of the people in your target market.

By doing this you can now weave your sales page around the knowledge you have of your potential customer.

Try to think as if you were telling a good friend all about your product. Think of your potential customer as your friend and write accordingly. Be personal, yet respectful and write as if you were talking to him or her one-on-one.

The Meaning of Trigger Words

There are a number of words that are known to produce a definite feeling in your reader. These words will help to excite and thrill your potential customer, and put them in a buying mood. They in fact subtly pre sell your reader.

Go through your copy and see which words can be replaced by these trigger words and then reread your copy. Check and see if your copy gives you the feelings, you are trying to arouse in your potential customer.

By understanding and building a relationship with your potential customer you will be able to find out what the people in your target market are thinking about the most.

This helps you to not only find out what’s on people’s minds the most, but also allows you to find the hot buttons … once you do this you will be able to subtly soft sell to your reader and get the results you desire.

No matter what business you are in, it is important to understand the fine art of selling. This is indeed something that effects how you write and present all your sales copy, large or small.

Whether you do business offline or online this is a skill you need to understand. Your most important sales person is your sales copy. It does not matter if it is a small classified ad or multiple pages of a sales letter, your success depends on how you write your sales copy.

Here are a few points to bear in mind before you begin to write your sales material:

Know Your Market

Analyze your potential customers and keep a mini profile of who they are and what their most important problems will be. It is important to understand their mind set and what they will be looking for. Once you understand your target markets wants you will then be able to weave your sales copy around these needs and wants.

Building Relationships

This is the easy way to successful selling, it does not matter what you are attempting to sell, creating a rapport with your customer is critical to your success. You can do this by writing as if you were speaking to your target market one-on-one:

1. Be personal
2. Always use you not I or the impersonal we
3. Empathize , with your introductory story line

Headlines Are KEY

Headlines are very important as they get your readers attention. You must stand out from the crowd, in order to get your ad or sales letter noticed by your potential customer. Sub headlines in your sales letter and longer ads should help draw your readers in.

Closing The Sale

This is sometimes the hardest part: Your whole sales copy needs to come to a climax with your strong call to action. If you write your ad or sales letter correctly this call to action will be simply a logical next step to be taken by your potential customer.

So make it direct and simple so your reader knows exactly what to do next.

In order to make your sales copy effective it is necessary to build a relationship with your reader. When you build a relationship with the people in your target market, you will be able to sell much more.

There are several ways you can do this…

Make Your Sales Letter Personal

It’s important to make your sales letter personal. In this way you will immediately make contact with your reader and break the ice. You can do this by your greeting, “dear friend” or “hi my name is xx” etc…

Try To Empathize

Always sympathize with your reader and show them you understand their problems. This will help your reader to actually like you and feel good about doing business with you. This will go a long way to building a good business relationship with people.

Present Your Product Well

This will show your potential customer you know what you are talking about and impress your reader with your expertise about your product. In turn this will boost confidence in your reader and further build up a relationship with your potential customer.

Your Tone Throughout Your Sales Copy

This will need to be professional but a little informal; there is a fine balance, which will set the tone for your entire sales page. Write your page as if you were writing to a respected friend. This will make your reader feel respected and allow him or her to get to know you better.

Getting Your Reader Involved

Using the 3 questions technique at the beginning of your sales copy will do this. It will allow your potential customer to get involved and feel that you are talking to him or her on a one-on-one basis.

Present Your Sales Page Well

This will make a good impression on your reader and actually start to form a relationship between you both.

With these points you will be able to build a strong relationship with your potential customer and increase your sales with relationship marketing.

Once you build a relationship with your reader he or she will be far more likely to read your sales copy and decide to buy your product.

One of the classic introductions to a sales page is asking the 3 questions. They immediately get your reader involved and interested. 

These questions will begin the process of building a relationship with your potential customer and drawing them into the rest of your sales page. 

Address People’s Problems 

This approach of 3 questions easily allows you to emphasize with your potential customer and address their problem right away. The reader immediately recognizes that you not only sympathize but understand his situation by asking 3 penetrating questions about his problem. 

This allows you to connect to your reader in a short time before you even begin your sales letter. The 3 questions approach will allow you to get your reader involved from the very beginning. 

By simply asking 3 questions in the very beginning of your copy that address common problems with your reader, you will get their attention. For a specific topic like copywriting an example could be: 

1. Do you have trouble with headlines?
2. Do you confuse features with benefits?
3. Do you have trouble building credibility with your sales page? 

After the 3 questions you can easily, either start with your story line and continue to empathize with you reader, or you can cut to the chase and simply introduce your solution (product or service) right there. This will depend on the nature of your market. 

Starting With A Single Question 

Starting with a single thought-provoking question like; “do you make these mistakes in copywriting?” will start your reader thinking and it is easy to ask the 3 questions by naming 3 common mistakes in copywriting. 

You will then proceed to enlarge on the solution, with the knowledge that your reader is already interested in what you have to say because he or she has probably answered yes to all 3 questions. 

So the next time you need to write a sales page, try this twist on your copy and see your sales conversions rise. Put some thought into your potential customer and understand his or her mindset. 

Armed with this you can then fire the 3 questions and like well thought out arrows they will hit their mark.

Your sales copy is the key point of your business. It does not matter what you are selling or whether it is offline or online without good sales copy, you will find it hard to succeed.

Many people seem to skip over this important part of business, and their sales suffer because of it. A good sales page is one that will close the sale not turn your potential customers away.

Learn how to write copy that sells…

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1. Importance of A Good Sales Letter

Your sales letter is your sales person, this is what your potential customer will see when they come to your website to check out your product or service. It is critical that you have a well written persuasive sales letter or you will not be able to sell your product, or service.

2. Sales Letters-3 P’s

The 3 P’s of good sales copy are being professional, persuasive and personal. These 3 points will help you write good copy that sells. When you keep your copy professional it will increase your credibility. To be persuasive is to create a desire to buy. Being personal will build good rapport and develop a good relationship with your reader.

3. Designing Ads

This is an important part of creating an ad. It should have a compelling headline. You should use strong benefits to create curiosity and get the click through. Then you should use a direct and simple call to action. When you put these 3 sections together you can start with a small ad and later expand into longer copy.

4. Split Testing

Split testing is critical to your success in writing ad copy. This means you will be able to test 2 ads or sales pages at a time and see which ones are the best. You can then use the best copy to get the most effective results. This testing is best done with small classified ads. You can also use 2 different sales pages.

5. Weaving The Storyline

A storyline is used to draw your reader into the rest of the sales page. it serves to keep people interested. It can also be used to empathize with your reader by showing them that you have also experienced their problems. This helps to build a good rapport with your potential customer and develop a relationship with them

6. Headlines

Headlines are one of your most important parts of your sales letter. They are in effect your mini sales person. Headlines are what grabs your potential customer’s attention and makes him or her want to read your sales letter. It must be well targeted to your buying market and bring attention to their particular problem. You should give extra care and thought to your headline.

7. 3 Questions

This is a common opening for a sales letter. It’s a very successful way of getting your reader involved in your sales message, right from the beginning. It’s a way to make quick contact, and begin building a relationship with your reader. When you do this you will be able to increase sales and conversions.

8. Getting Inside Your Readers Mind

It is important to have a thorough knowledge of your potential buyer and know how to get inside your reader’s mind. When you do this you uncover people’s hot buttons and also make your copy more effective. When you uncover your prospects needs and wants, you will sell more and increase your profits.

9. Your USP

Your USP is your unique selling point, also called your unique selling proposition. This is what allows your product or service to stand out from your competitors and persuades your potential customer to buy exclusively from you. You must be sure to state this clearly and simply for your reader’s to understand. You will do this when you describe your product and when you expand with benefits.

10. Mistakes To Avoid

There are several mistakes to avoid in copywriting. One of them is not to personalize. This can cost you sales as your message will come over as cold and impersonal and readers will be deterred from doing business with you. Substitute the impersonal we with you and greet your reader with dear friend to achieve personalization. 

11. Benefits VS Features

One of the most common mistakes in copywriting is to confuse features with benefits. Features address how your product might look. Benefits will tell the reader how your product will help them. This is what your reader wants to know “so what’s in it for me?’ benefits answer this important question features do not.

12. Guarantee

A guarantee is very important for creating confidence in the prospective buyer. When they see that you are prepared to back your product 100% with a risk free guarantee people are more inclined to buy, because they know that they will not be risking their hard earned money and will be able to get a refund if the product is not what they wanted.

13. Bonus Pros And Cons

A bonus is a nice thing for the customer but is rather like the icing on a good cake. It does not always sell the product it just makes it look a little more attractive. You can sell products and services without bonuses almost as easily as with them. So if you do not have any bonuses you do not really need to be concerned. 

14. Call To Action

Your call to action is the pinnacle of your sales page. It should be clear, simple and direct. You are done persuading and are now ready to ask them to buy. The reader should have no doubts about what to do and how to purchase. Short simple words like buy now or click here to purchase are good calls for action.

15. Building Customer Relations Through Your Copy

Customer relationship marketing is a very powerful way to sell. It is very important that you build a good rapport or relationship with your potential customer. When you do this you will make them want to buy from you and put them in a good mood for purchasing. You will do this in several ways. One of them is personalization.

16. Hot Trigger Words

There are certain words that will create a good feeling with your prospective buyer. There are in fact many of these words but research has narrowed down the most effective. These words are called trigger words as they trigger certain emotions in your reader. It is good to replace ordinary words with these words to make your copy more persuasive.

17. Negative Words

These are words that creative sad, or negative feelings in your prospective customer. When potential buyers have these types of emotions they are disinclined to buy your product or service. It is important to avoid these words in your sales copy. Try to create an upbeat mood with your sales copy as this will give you more sales conversions.

18. Sales Letter Layout

It is important to have a good layout for your sales letter. This allows you to write logically and your letter will flow well. A good sales letter layout is better for your reader, as they will simply go from one section onto the next and be drawn into the copy. This will allow them to be more focused on your message.

19. The Vital Elements of Selling

It is important to be aware of the vital elements of selling when you write sales copy. You need to know the things that will persuade your potential customers to buy, and how to close the sale. This takes a little knowledge and practice. It is good to study the master’s to understand these techniques.

20. Testimonies, Endorsements

Testimonies and endorsements are a very valuable part of your sales page. They provide real proof of your credibility and of course prove to your prospective buyer that your product or service will get the job done for them. They should be genuine and be able to instill confidence in your reader. Testimonies are powerful back ups for important sales points in your sales letter.

21. Empathy

It is very important to empathize with your potential customer. When you do this you will be building a good relationship with them and increasing your chances of them buying your product or service. you will also be showing that you understand their problem and your reader will be interested in your solution, your service or product.

22. Introductions

There are many types of introductions that can be used for your sales letter. The most common are the three questions and the story. Both of these introductions serve to bond with your reader and draw them into your sales letter. The important part of the introduction is to make immediate contact with the potential customer and begin to build a relationship with them.

23. Learn By Example

One of the best ways to learn copywriting is to study the masters of copywriting. See how they have written their sales pages and what techniques they are employing. Never copy and paste, as this is a violation of copyrights. However do learn from their ideas to create your winning sales pages. This is how the experts themselves have learnt.

24. Purpose of The Sales Letter

It is important to understand the purpose of your sales letter. There are three main purposes, a free gift, which will pre sell your main product or service, a product or a service. if your purpose is a free offer you can usually write shorter copy. For services testimonies and endorsements are good, as they increase credibility and show examples of your work.

25. Ways To Close The Sale

There are several ways to close the sale. Two of the most powerful are the guarantee and the testimonials. Your “risk free guarantee” will give your customer more confidence in you and your product and people will be more inclined to buy. Testimonials will provide positive proof to back up what you claim.

26. Common Questions Your Potential Customer Will Have

There are a few common questions that your customer will have. It is important for the success of your sales page that you answer them all. If you fail to answer all of these questions your sales page is not doing its full job, and you may not make as many sales.

27. Sub Headlines

Sub headlines are like beacons that guide your potential buyer through your sales page. They highlight the sections and allow your reader to focus on your message. When they can see clearly how each section unfolds they will understand and be persuaded by your message. Sub headings should entice and excite your reader to read more of your sales letter.

28. Long Letter Or Short

There is some controversy about long and short copy. Usually long copy is more effective. This is because you can address all the issues that your potential customer might have and close the sale more effectively. You can also add more benefits, so that your potential buyer can understand better how your product or service can help them.

29. The Art of Postscripts

Postscripts (P.S.) are an important part of your sales letter or Solo ad. The reader often looks at these first. They are important to remind the reader of an important benefit. You can also use postscripts to create a sense of urgency for a timeline or a limited amount of people. This gives the reader the impression that if they do not buy now they will miss out forever.

30. Originality

It is important to make your sales copy stand out from the crowd. You can do this by making it original and unique. If you make your sales page similar to others you will not get your reader’s attention and will very likely lose sales.

Tailor your sales copy to your market and put your unique creativity into it.