Closing sales with a strong call to action is one of the most important parts of your sales page. This is what your whole sales page is leading up to.
It is in fact the climax of your sales copy.
There are certain things that should be included with the call to action to really seal the deal. Here are some points to help the closing and increase sales conversion:
Limited Time
This technique will create a sense of urgency and can be a powerful factor in closing the sale. This is very effective and can sometimes be the factor that gets those potential buyers to stop procrastinating, get off the fence, and buy your product.
Limited Amount of People Accepted
“1st fifty people” or just “I am only accepting a limited amount of people for this exclusive program, so this price will not last and then I will close the doors forever.” There is something quite final in this last phrase, “I will close the doors forever,” potential customers do get the feeling that they are going to miss the boat.
Price Slash
Price slashes are good for backing your call for action by impressing on your potential customer the fact that they will be saving money. When coupled with the limited offer techniques above this can be very effective.
Guarantee
Your guarantee will be a large factor in closing the sale and backing your call for action. It will give your potential customer that extra boost of confidence in you and your product, a strong guarantee will often be able to help close the deal.
Dateline
Putting a date inside the call for action with the words “after this date I cannot extend this special introductory bonus,” can also be quite effective. However try to use a real date, if you use a date script you do run the risk of the customer not buying on the first visit, and then returning a few days later to find the date has changed. Your trick will be exposed, some potential customers may even hold it against you.
As you can see the call to action can be backed up using these points to be more effective and close you more sales.
An important part of your sales message is identifying and showing your reader the unique selling point of your product or service.
Without this your reader can become confused and not really understand the full benefits of your product or service to him or her. In short how your product is uniquely different from your competitors and will be able to solve your potential customer’s problems.
Presenting Your Product
It is a good idea to set your product or service apart from your competitors, you can do this by presenting your product or service well and making it crystal clear that it will be the ultimate solution to your reader’s problems.
Always Over Deliver
You will need to offer something to your potential customer that nobody else is offering. This will make you stand out from your competitors. This is especially true if you have a service.
Offer a little extra and you will see customer conversions soar. You can do this by emphasizing benefits. Make your potential customer an offer that he or she cannot refuse.
Listing The Benefits
To do this you want to be listing benefits similar products from your competitors simply do not have. This is again making your product or service truly unique. Your product must be different and hugely benefit your reader.
Your sales page is all about stating the USP of your product and service. Once you have done this your reader will be truly interested, as he or she will perceive your product as different and also better than similar products your competitors are selling.
This will help you to increase sales conversions.
By clearly and convincingly stating your USP you will more easily be able to persuade people to buy from you and not your competitors. You will also give your reader a good clear picture of what he or she is buying and how it will benefit them.
So before you write your sales page or any other advertisement, put some thought into how you will present your product or service and what sets it apart from your competitor’s products.
A guarantee is your promise to your customer that you will refund them if they do not want your product. It should be a strong promise that your reader can believe and know that he or she can trust you to back up.
This becomes a powerful factor in closing the sale.
Your guarantee is an important part of your sales page because this will lend credibility to your product. It will also make you look good in the eyes of your reader. After all if someone is 100% behind their product it means that you can indeed buy with confidence.
To make your guarantee effective it must be a strong one. It must be a powerful statement that shows your reader you have such confidence in your product that you are willing to offer an iron clad guarantee.
What is more, you are willing to back up your guarantee 100%. This will convey the message that it is safe for your reader to buy, as it is really risk free to purchase your product.
Reader confidence makes higher sales conversions: A good guarantee that is also convincing will boost the credibility of your product. Your potential customer will have confidence in you and your product and be willing to buy.
Common phrases for a guarantee are “Iron clad guarantee” and “try our product risk free,” “if your not satisfied for any reason….” I am sure that you have seen these and understand how this persuaded you to buy with confidence.
Choose your words carefully for your guarantee to be sure that it really resonates with your potential customer.
I am sure you can see from these few points how significant your guarantee is in closing the sale. Many sales pages do not put enough emphasis on this and loose a lot of money in sales.
Look at a few good sales pages and you will have a good idea how to do this. It is worth your while to put some thought into this. It is a strong factor in making the final push to persuade your potential customer to buy from you.
No matter what business you are in, it is important to understand the fine art of selling. This is indeed something that effects how you write and present all your sales copy, large or small.
Whether you do business offline or online this is a skill you need to understand. Your most important sales person is your sales copy. It does not matter if it is a small classified ad or multiple pages of a sales letter, your success depends on how you write your sales copy.
Here are a few points to bear in mind before you begin to write your sales material:
Know Your Market
Analyze your potential customers and keep a mini profile of who they are and what their most important problems will be. It is important to understand their mind set and what they will be looking for. Once you understand your target markets wants you will then be able to weave your sales copy around these needs and wants.
Building Relationships
This is the easy way to successful selling, it does not matter what you are attempting to sell, creating a rapport with your customer is critical to your success. You can do this by writing as if you were speaking to your target market one-on-one:
1. Be personal
2. Always use you not I or the impersonal we
3. Empathize , with your introductory story line
Headlines Are KEY
Headlines are very important as they get your readers attention. You must stand out from the crowd, in order to get your ad or sales letter noticed by your potential customer. Sub headlines in your sales letter and longer ads should help draw your readers in.
Closing The Sale
This is sometimes the hardest part: Your whole sales copy needs to come to a climax with your strong call to action. If you write your ad or sales letter correctly this call to action will be simply a logical next step to be taken by your potential customer.
So make it direct and simple so your reader knows exactly what to do next.
One of the classic introductions to a sales page is asking the 3 questions. They immediately get your reader involved and interested.
These questions will begin the process of building a relationship with your potential customer and drawing them into the rest of your sales page.
Address People’s Problems
This approach of 3 questions easily allows you to emphasize with your potential customer and address their problem right away. The reader immediately recognizes that you not only sympathize but understand his situation by asking 3 penetrating questions about his problem.
This allows you to connect to your reader in a short time before you even begin your sales letter. The 3 questions approach will allow you to get your reader involved from the very beginning.
By simply asking 3 questions in the very beginning of your copy that address common problems with your reader, you will get their attention. For a specific topic like copywriting an example could be:
- Do you have trouble with headlines?
- Do you confuse features with benefits?
- Do you have trouble building credibility with your sales page?
After the 3 questions you can easily, either start with your story line and continue to empathize with you reader, or you can cut to the chase and simply introduce your solution (product or service) right there. This will depend on the nature of your market.
Starting With A Single Question
Starting with a single thought-provoking question like; “do you make these mistakes in copywriting?” will start your reader thinking and it is easy to ask the 3 questions by naming 3 common mistakes in copywriting.
You will then proceed to enlarge on the solution, with the knowledge that your reader is already interested in what you have to say because he or she has probably answered yes to all 3 questions.
So the next time you need to write a sales page, try this twist on your copy and see your sales conversions rise. Put some thought into your potential customer and understand his or her mindset.
Armed with this you can then fire the 3 questions and like well thought out arrows they will hit their mark.
Designing your ad correctly is your key to success in selling. Ads are your introduction to your potential customers and deserve some thought. First impressions are lasting ones and you should make your ads give your reader a favorable first impression.
There is a simple layout that you can build most of your ads on…
Headlines
Your headline is your most important part of your ad. You will need to make this attention grabbing. Remember there are many ads out there and yours must be the one that makes your reader stop browsing and pay attention!
Benefits
After you have your reader’s attention you need to show him or her the benefits of your product or service. With a classified ad this will only be two, so you will need to put forward your best and most compelling benefits. No hype just benefits.
Call to Action
Next will come your positive call for action. Make it simple and direct. “Go here…” “Click here…” etc, be sure that your reader has no doubt about how to act now.
This will be your basic layout and will be used firstly for a small classified ad. This will let you do some testing to see which ad is best. Once you have chosen your best ad. It is time to expand.
Your first expansion will be to do a top sponsor ad. These are a little longer than classified and you can simply add more benefits to make it longer. You will keep the layout the same.
A solo ad is far longer and can be up to 3-4 times bigger than a classified ad. One of the simplest ways to plan a solo is by dividing it into three related sections. The first section can state your potential customer’s problem. The second the solution and benefits, the third section will conclude with more benefits and a strong call to action.
At the end of the first and second sections you can include a call to action with a web link to visit. A solo ad is fun to do as you can mix the sections and make it more personal.
Always use the first name if you can with a solo ad. It is like a mini letter.
