How To Write Ads That Pull
Designing your ad correctly is your key to success in selling. Ads are your introduction to your potential customers and deserve some thought. First impressions are lasting ones and you should make your ads give your reader a favorable first impression.
There is a simple layout that you can build most of your ads on…
Headlines
Your headline is your most important part of your ad. You will need to make this attention grabbing. Remember there are many ads out there and yours must be the one that makes your reader stop browsing and pay attention!
Benefits
After you have your reader’s attention you need to show him or her the benefits of your product or service. With a classified ad this will only be two, so you will need to put forward your best and most compelling benefits. No hype just benefits.
Call to Action
Next will come your positive call for action. Make it simple and direct. “Go here…” “Click here…” etc, be sure that your reader has no doubt about how to act now.
This will be your basic layout and will be used firstly for a small classified ad. This will let you do some testing to see which ad is best. Once you have chosen your best ad. It is time to expand.
Your first expansion will be to do a top sponsor ad. These are a little longer than classified and you can simply add more benefits to make it longer. You will keep the layout the same.
A solo ad is far longer and can be up to 3-4 times bigger than a classified ad. One of the simplest ways to plan a solo is by dividing it into three related sections. The first section can state your potential customer’s problem. The second the solution and benefits, the third section will conclude with more benefits and a strong call to action.
At the end of the first and second sections you can include a call to action with a web link to visit. A solo ad is fun to do as you can mix the sections and make it more personal.
Always use the first name if you can with a solo ad. It is like a mini letter.
