How To Read Your Customers Mind
One of the greatest challenges of any good copywriter or business is to understand your potential customer so well, you can almost get inside their mind.
To do this you must be very familiar with your market and the type of people you are selling to. You will need to understand the hot buttons of your reader and be able to subtly reach and target them.
This is the true art of selling…
Firstly you need to do an analysis of your most wanted visitor, your potential customer.
Ask yourself the following questions:
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Who are they?
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What are their problems?
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What are their needs?
How does my product or service fulfill this need and solve their problem. Make a thumbnail sketch and write it down. Then consider the hot buttons of your prospect and list them.
Try to think like your potential customer and write your sales copy accordingly. When you put yourself in your potential customers shoes you will be able to see your copy through their eyes, this helps you to better understand the mindset of the people in your target market.
By doing this you can now weave your sales page around the knowledge you have of your potential customer.
Try to think as if you were telling a good friend all about your product. Think of your potential customer as your friend and write accordingly. Be personal, yet respectful and write as if you were talking to him or her one-on-one.
The Meaning of Trigger Words
There are a number of words that are known to produce a definite feeling in your reader. These words will help to excite and thrill your potential customer, and put them in a buying mood. They in fact subtly pre sell your reader.
Go through your copy and see which words can be replaced by these trigger words and then reread your copy. Check and see if your copy gives you the feelings, you are trying to arouse in your potential customer.
By understanding and building a relationship with your potential customer you will be able to find out what the people in your target market are thinking about the most.
This helps you to not only find out what’s on people’s minds the most, but also allows you to find the hot buttons … once you do this you will be able to subtly soft sell to your reader and get the results you desire.
