Copywriting And The Power of 3 Questions
One of the classic introductions to a sales page is asking the 3 questions. They immediately get your reader involved and interested.
These questions will begin the process of building a relationship with your potential customer and drawing them into the rest of your sales page.
Address People’s Problems
This approach of 3 questions easily allows you to emphasize with your potential customer and address their problem right away. The reader immediately recognizes that you not only sympathize but understand his situation by asking 3 penetrating questions about his problem.
This allows you to connect to your reader in a short time before you even begin your sales letter. The 3 questions approach will allow you to get your reader involved from the very beginning.
By simply asking 3 questions in the very beginning of your copy that address common problems with your reader, you will get their attention. For a specific topic like copywriting an example could be:
- Do you have trouble with headlines?
- Do you confuse features with benefits?
- Do you have trouble building credibility with your sales page?
After the 3 questions you can easily, either start with your story line and continue to empathize with you reader, or you can cut to the chase and simply introduce your solution (product or service) right there. This will depend on the nature of your market.
Starting With A Single Question
Starting with a single thought-provoking question like; “do you make these mistakes in copywriting?” will start your reader thinking and it is easy to ask the 3 questions by naming 3 common mistakes in copywriting.
You will then proceed to enlarge on the solution, with the knowledge that your reader is already interested in what you have to say because he or she has probably answered yes to all 3 questions.
So the next time you need to write a sales page, try this twist on your copy and see your sales conversions rise. Put some thought into your potential customer and understand his or her mindset.
Armed with this you can then fire the 3 questions and like well thought out arrows they will hit their mark.
