A Strong Call To Action – Do You Have One?
Closing sales with a strong call to action is one of the most important parts of your sales page. This is what your whole sales page is leading up to.
It is in fact the climax of your sales copy.
There are certain things that should be included with the call to action to really seal the deal. Here are some points to help the closing and increase sales conversion:
Limited Time
This technique will create a sense of urgency and can be a powerful factor in closing the sale. This is very effective and can sometimes be the factor that gets those potential buyers to stop procrastinating, get off the fence, and buy your product.
Limited Amount of People Accepted
“1st fifty people” or just “I am only accepting a limited amount of people for this exclusive program, so this price will not last and then I will close the doors forever.” There is something quite final in this last phrase, “I will close the doors forever,” potential customers do get the feeling that they are going to miss the boat.
Price Slash
Price slashes are good for backing your call for action by impressing on your potential customer the fact that they will be saving money. When coupled with the limited offer techniques above this can be very effective.
Guarantee
Your guarantee will be a large factor in closing the sale and backing your call for action. It will give your potential customer that extra boost of confidence in you and your product, a strong guarantee will often be able to help close the deal.
Dateline
Putting a date inside the call for action with the words “after this date I cannot extend this special introductory bonus,” can also be quite effective. However try to use a real date, if you use a date script you do run the risk of the customer not buying on the first visit, and then returning a few days later to find the date has changed. Your trick will be exposed, some potential customers may even hold it against you.
As you can see the call to action can be backed up using these points to be more effective and close you more sales.
